Dr Teal’s: Soak It In is a 30-second commercial concept that focuses on the calming and restorative benefits of the product through a combination of curated visuals and voice-driven storytelling. By sourcing and refining stock footage, I created a cohesive visual flow that aligns with the brand’s emphasis on relaxation, care, and everyday wellness. 

This project highlights my ability to art direct with existing media, ensuring consistency in tone, color, and pacing across varied footage. I also developed and recorded the voiceover to reinforce the message and bring a more personal, grounded quality to the ad. The final result is a polished, sensory-driven piece that communicates both the functional and emotional value of the product while maintaining a clear and engaging brand narrative.